All of the Following Are Components of a Creative Brief

question 132

Multiple Choice

All of the following are components of a creative brief except:

• A) stating which media will be used in the campaign.
• B) the objective of the campaign.
• C) the target market for the campaign.
• D) outlining the message theme.

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Definitions:

Information Ratio

A measure of portfolio returns beyond the returns of a benchmark, relative to the volatility of those excess returns.

Risk-Free Return

The theoretical return on an investment with no risk of financial loss, traditionally associated with government bonds or bills.

Information Ratio

A ratio used to measure the return of an investment relative to the risk taken, comparing the asset's returns beyond the benchmark to the volatility of those returns.

Risk-Free Return

The expected return from an investment that carries no risk of losing money, usually linked to government securities.