Which of the Following Is a Measure of the Efficiency

question 183

Multiple Choice

Which of the following is a measure of the efficiency of a media vehicle relative to a firm's target market?

• A)Gross rating points
• B)Opportunities to see
• C)Gross impressions
• D)Cost per rating point

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Definitions:

Spyware

Malicious software that is installed on a device without the user's knowledge to collect personal information or spy on their activities.

Home Networks

A network setup within a home allowing multiple devices to connect and communicate internally and access the internet.

Trojan Horse

Malicious software that misleads users of its true intent, typically by masquerading as legitimate software.

Packet Sniffers

Software or hardware tools that intercept and log traffic passing over a digital network, used for network diagnostics and analysis.