A Creative Brief May Include All of the Following Except

question 3

Multiple Choice

A creative brief may include all of the following except:

• A) an objective of building brand image.
• B) specifying the target audience.
• C) describing the public relations program.
• D) a clear message theme.

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Definitions:

Unsystematic Risk

The risk associated with a specific company or industry, which can be mitigated through diversification.

Beta Coefficient

A measure of a stock's volatility in relation to the overall market; a beta greater than 1 indicates higher than market volatility.

Systematic Risk

The inherent risk that affects the entire market or economy, and cannot be avoided through diversification.

Unsystematic Risk

The danger linked to a particular business or sector, which can be lessened by spreading investments across different areas.