All of the Following Statements About Campaign Duration Are True

question 2

Multiple Choice

All of the following statements about campaign duration are true except:

• A) changing ads within a campaign too frequently can impede message retention.
• B) typical duration for most campaigns is around 1 year.
• C) a campaign should last long enough for the message to be embedded in consumers' long-term memories.
• D) the criterion typically used to determine when to change a campaign is wear-out effect.

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Definitions:

Team Cohesion

The extent to which members of a team are united in pursuing common goals and how attracted they are to the team and its activities.

Antecedents

Events or conditions that precede and influence behavior, actions, or outcomes.

Team Unity

The sense of solidarity or cohesiveness among members of a team, often leading to better performance and cooperation.

Team Confidence

The collective belief of a team in their abilities to achieve their goals and perform successfully.