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The means-end chain approach suggests that an advertisement should contain a message or means that:
Prospector Strategy
A business approach focusing on innovation and exploration, seeking to discover new opportunities and markets.
Dynamic Environment
A situation or setting that is characterized by constant change, challenges, and opportunities, requiring organizations or individuals to adapt rapidly.
Defender Strategy
A business strategy focused on maintaining and protecting the company's current market share against competitors.
Creative Writer
A creative writer is an individual who uses imagination and creativity to produce original written content in various genres, including fiction, poetry, scripts, and non-fiction.
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