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The Means-End Chain Approach Suggests That an Advertisement Should Contain

question 97

Multiple Choice

The means-end chain approach suggests that an advertisement should contain a message or means that:


Definitions:

Prospector Strategy

A business approach focusing on innovation and exploration, seeking to discover new opportunities and markets.

Dynamic Environment

A situation or setting that is characterized by constant change, challenges, and opportunities, requiring organizations or individuals to adapt rapidly.

Defender Strategy

A business strategy focused on maintaining and protecting the company's current market share against competitors.

Creative Writer

A creative writer is an individual who uses imagination and creativity to produce original written content in various genres, including fiction, poetry, scripts, and non-fiction.

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