Examlex
An advertisement designed to convince viewers that if they do not use a particular brand of deodorant, they will be social outcasts stresses the severity of a negative consequence in a fear appeal.
Frustration-Aggression Hypothesis
A theory proposing that aggression is the result of blocking, or frustrating, a person's efforts to achieve a goal.
Desired Prize
An item or outcome that an individual or group aims to achieve, regarded as valuable or worthy of effort.
Shock
A sudden and intense emotional or physical reaction to an unexpected event or piece of information.
Intended Goal
A planned or desired outcome that an individual or group aims to achieve.
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