Which of the Following Is the Most Commonly Used Measure

question 7

Multiple Choice

Which of the following is the most commonly used measure in media planning?

• A)Reach
• B)Opportunity to see (OTS)
• C)Gross rating points (GRP)
• D)Cost per thousand (CPM)

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Definitions:

Sensory Systems

The complex network of receptors and neural pathways in organisms that process information from the environment, including vision, hearing, smell, taste, and touch.

High Speeds

Rapid rates of motion or operation, often significantly faster than average or expected.

Crop

Cultivated plants or agricultural produce, such as grain, vegetables, or fruit, considered as a group.

Gizzard

A muscular, specialized stomach found in some animals including birds and insects, used for grinding up food, often with the aid of ingested stones or grit.