Selecting the Appropriate Media Requires an Understanding of the Media-Usage

question 37

True/False

Selecting the appropriate media requires an understanding of the media-usage habits of the company's target market and then matching that information with the profile of each medium's audience.

---

Definitions:

Communicating

The process of sharing information, ideas, or feelings with others through speech, writing, or other forms of expression.

Communication Efforts

The actions taken to convey information, ideas, or feelings to others, using various methods and channels.

Stakeholders

Individuals or groups that have an interest or stake in the outcome of a project, decision, or endeavor.

Organization

The structured arrangement of elements or activities within a system or entity to achieve specific goals.