A Creative Brief May Include All of the Following Except

question 3

Multiple Choice

A creative brief may include all of the following except:

• A) an objective of building brand image.
• B) specifying the target audience.
• C) describing the public relations program.
• D) a clear message theme.

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Definitions:

Latitude

The measurement of distance north or south of the Earth's equator, typically expressed in degrees.

Scope

The range or scope of a subject or area that something addresses or is applicable to.

Unsolicited Proposal

A proposal or offer made without a prior request, often aiming to solve a problem or provide a solution unasked for.

Recipient's Organization

The structured system or arrangement within which the receiver of a message or item operates.