The Advertising Support Component of the Creative Brief Includes

question 59

Multiple Choice

The advertising support component of the creative brief includes:

• A)media selection and media buys.
• B)the creative brief's constraint component.
• C)the nature of the advertising appeal.
• D)the facts which substantiate a unique selling point.

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Definitions:

NFPs

Not-For-Profit organizations, which operate for purposes other than making a profit for owners or shareholders.

Business Enterprises

Organizations engaged in commercial, industrial, or professional activities, aiming to generate profits.

Boards of Directors

A group of individuals elected to represent shareholders and oversee the management and direction of a company or organization.

IFRS

International Financial Reporting Standards, a set of accounting standards developed by the International Accounting Standards Board (IASB) that govern how financial statements should be prepared and presented globally.