Which Method of Segmenting Markets Is Based on the Idea

question 29

Multiple Choice

Which method of segmenting markets is based on the idea that people experience significant external events during their late adolescence and early adulthood that impact their social values, attitudes, and preferences?

• A)Demographic
• B)Psychographic
• C)Generations
• D)Geodemographics

---

Definitions:

Actual Outcome

The real result or end-product of a process, as opposed to the expected or theoretical outcome.

Calories

A measure of energy in food, scientifically defined as the amount of energy needed to raise the temperature of 1 kilogram of water by 1 degree Celsius.

Marginal Utility

refers to the additional satisfaction or utility gained from consuming one more unit of a good or service.

Millionaires

Millionaires are individuals whose net worth or wealth is equal to or exceeds one million units of currency.