In a Creative Brief, the Message Theme Is the Benefit

question 187

True/False

In a creative brief, the message theme is the benefit or promise the advertiser will use to reach consumers or businesses.

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Definitions:

Profit-maximizing

The process by which a firm determines the price and output level that returns the greatest profit.

Selling Price

The amount of money for which a product or service is sold to customers.

Wage Rate

The standard amount of compensation given to employees for their labor, usually expressed per hour or per unit of work done.

Marginal Wage Cost

The additional cost incurred by hiring one more unit of labor, reflecting the change in total wage expenses.