In a Means-End Chain for Milk, the Calcium Content of Milk

question 158

Multiple Choice

In a means-end chain for milk, the calcium content of milk leads to healthier bones, which leads to a display of wisdom and a comfortable life free of osteoporosis. The healthier bones component of the means-end chain is the:

• A) product attribute.
• B) consumer benefit.
• C) leverage point.
• D) personal value.

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Definitions:

Stock Splits

A corporate action where a company divides its existing shares into multiple shares to boost the liquidity of the shares, although the overall value of the company does not change.

Market Price

The present cost at which services or assets are offered for trade in the market.

Extra Dividend

A one-time payment made by a company to its shareholders, in addition to any regular dividends.

Liquidating Dividend

A payment made by a corporation to its shareholders during its liquidation, distributing the remaining assets.