The Issue of Accountability for Advertising Results Combined with the Need

question 38

Multiple Choice

The issue of accountability for advertising results combined with the need to create a "return on investment" of marketing dollars had led to an increase in power to the:

• A)creative side of the agency.
• B)account side of the agency.
• C)media planning and buying side of agencies.
• D)client.

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Definitions:

Surround Sound Systems

Audio systems designed to immerse the listener in sound by using multiple speakers placed around the room to create a three-dimensional sound experience.

Total Revenue

The overall amount of money generated by a business from its sales activities before any costs or expenses are deducted.

Marginal Revenue

The profit increase achieved by selling one additional unit of a product or service.

Marginal Cost

The incremental cost involved in producing an additional unit of a good or service.