An Outline of the Key Ideas in an Advertisement Is

question 21

Multiple Choice

An outline of the key ideas in an advertisement is the:

• A)message theme.
• B)message strategy.
• C)cognitive message.
• D)generic message.

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Definitions:

Age Group

A classification of people based on their age, often used in demographics and marketing.

Frequency

The rate at which a repeated event occurs, such as the number of times an event happens in a given period.

Flu Vaccination

A vaccine that protects against influenza, a contagious respiratory illness caused by influenza viruses.

Placebo

An inert substance or treatment given to a control group in experiments to compare effects with those of actual treatments.