The Cognitive Component of Attitude Matches the Hierarchy of Effects

question 146

Multiple Choice

The cognitive component of attitude matches the hierarchy of effects model's components of:

• A)awareness and knowledge.
• B)liking, preference, and conviction.
• C)conviction and action.
• D)the actual purchase.

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Definitions:

Differential Association

A theory that suggests individuals learn deviant behavior from those close to them who provide models of and opportunities for deviance.

Deviant Ideas

Concepts or thoughts that deviate markedly from the accepted norms within a society or community.

Lack of Status

The absence or deficiency of recognition and respect from society or a particular social group.

Material Success

Material success is defined by the accumulation of wealth, possessions, and physical comforts deemed valuable in society.