A Unique Selling Proposition Cognitive Message Strategy Is A(n)

question 211

Multiple Choice

A unique selling proposition cognitive message strategy is a(n) :

• A)claim of superiority based on a product's specific attribute or benefit, which cannot be made by a competitor.
• B)direct promotion of product attributes or benefits without any claim of superiority.
• C)explicit, testable claim of uniqueness or superiority that can be supported or substantiated in some manner.
• D)untestable claim based upon some attribute or benefit.

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Definitions:

Sternberg's Triangular Theory

A theory that describes love in terms of three components: intimacy, passion, and commitment.

Consummate Love

A term coined by psychologist Robert Sternberg, referring to a complete form of love consisting of intimacy, passion, and commitment.

Infatuation

An intense but short-lived passion or admiration for someone or something, often without a deep understanding or genuine commitment.

Significant Correlations

Statistical relationships between two or more variables where changes in one variable are associated with changes in another, indicating a non-random association.