Which Message Strategy Is Designed to Trigger Impulse Buys

question 32

Multiple Choice

Which message strategy is designed to trigger impulse buys?

• A)Unique selling proposition
• B)Resonance
• C)Affective
• D)Conative

---

Definitions:

Private Thoughts

Internal cognitive processes that are personal and not expressed to others, encompassing beliefs, reflections, and internal dialogues.

Subjective Feelings

Subjective feelings refer to personal perceptions of emotions and sensations that are not observable by others, including individual internal experiences of happiness, sadness, pain, and pleasure.

Group Needs

Refer to the requirements and desires shared by members of a group, crucial for the group’s cohesion and functionality.

Selection Effect

Refers to a bias introduced into research when individuals are not randomly assigned, leading to non-comparable groups.