When Using the Hierarchy of Effects Model to Develop Conviction

question 125

Multiple Choice

When using the hierarchy of effects model to develop conviction for a particular product or brand, the best creative message strategy to use would be:

• A)affective.
• B)cognitive.
• C)conative.
• D)corporate.

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Definitions:

Iraq War

A conflict that began in 2003 with the United States-led invasion of Iraq, resulting in the overthrow of Saddam Hussein's government.

Sexual Revolution

A social movement in the late 20th century that challenged traditional codes of behavior related to sexuality and interpersonal relationships.

Great Recession

A severe global economic downturn that occurred from 2007 to 2009, marked by significant declines in market and consumer activities.