Research Indicates That Humor Will

question 246

Multiple Choice

Research indicates that humor will:

• A)capture a person's attention, but adversely affects recall of the product's benefits.
• B)capture a person's attention, but interferes with brand recall.
• C)cut through clutter if the humor is tied closely to the product's attributes.
• D)elevate a person's mood, which will then be transferred to the product being advertised.

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Definitions:

Belief Systems

The collections of principles that shape the perspectives and behaviors of individuals or groups, often encompassing religious, political, and philosophical views.

Unconditioned Stimulus

In classical conditioning, a stimulus that naturally triggers an automatic response without prior conditioning.

Conditioned Response

A learned reaction or behavior to a conditioned stimulus that occurs after conditioning in classical conditioning experiments.

Unconditioned Response

An automatic, reflexive reaction that occurs in response to an unconditioned stimulus without prior learning or conditioning.