As a Source Characteristic, Expertise Can Be Valuable in Persuasive

question 99

True/False

As a source characteristic, expertise can be valuable in persuasive advertisements designed to change the audience's opinions or attitudes.

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Definitions:

Specific Rotation

A property of chiral substances that measures the direction and degree to which they rotate plane-polarized light.

Enantiomeric Excess

A measurement of the purity of an enantiomer in a mixture, defined as the difference in percentage between the two enantiomers.

Diastereomers

Stereoisomers which aren't each other's mirror reflections and possess distinct physical characteristics.

Geometric Isomers

Molecules with the same molecular formula and sequence of bonded atoms (constitution), but differing in the three-dimensional orientations of their atoms in space.