Using a Popular Song in an Advertisement

question 190

Multiple Choice

Using a popular song in an advertisement:

• A)does not have as much of an effect as writing a new tune.
• B)transfers the emotional affinity for the song to the product.
• C)creates brand parity.
• D)interferes with brand recall ability.

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Definitions:

Selective Borrowing

The process by which cultures adopt specific elements of another culture while rejecting others, often seen in social, technological, or linguistic exchanges.

Accelerated Second Language Acquisition

refers to the rapid learning of a second language, through intensive instruction or immersion, contrasting with traditional, slower methods.

Arapaho Language

A nearly extinct Algonquian language spoken by the Arapaho people of North America.

Language Learning

The process of acquiring the ability to understand, speak, read, and write in a new language.