Emotional Appeals Are Based on Each of the Following Ideas

question 263

Multiple Choice

Emotional appeals are based on each of the following ideas except:

• A)humor and sex appeals are being overused and therefore not as effective as in the past.
• B)consumers ignore most advertisements.
• C)rational appeals go unnoticed unless the consumer is in the market for the particular product at the time it is advertised.
• D)emotional advertising can capture a person's attention and foster an attachment between the consumer and the brand.

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Definitions:

Operating Cost

Expenses associated with the day-to-day operations of a business, including costs for materials, labor, and overhead.

Useful Life

The estimated period over which a fixed asset is expected to be usable for the purpose it was acquired.

Economic Value

Economic value refers to the worth of a good or service determined by its utility and ability to meet the demand of those willing to pay for it.

Operating Cost

The expenses associated with the day-to-day operations of a business, including costs for materials, labor, and overhead.