The Generic Cognitive Message Strategy Is A(n)

question 17

Multiple Choice

The generic cognitive message strategy is a(n) :

• A)claim of superiority based on a product's specific attribute or benefit, which cannot be made by a competitor.
• B)direct promotion of product attributes or benefits without any claim of superiority.
• C)explicit, testable claim of uniqueness or superiority that can be supported or substantiated in some manner.
• D)untestable claim based upon some attribute or benefit.

---

Definitions:

Strategic Objectives

Specific, measurable goals that an organization aims to achieve to realize its strategic vision and mission.

System Inputs

The necessary resources, data, or materials required by a system to produce outputs.

TQM

Total Quality Management, a management approach focused on continuous improvement of all organizational processes, products, and services.

Tally Defects

The process of counting and recording flaws or errors in a product or process to analyze and improve quality control.