Although Almost Any Type of Appeal Can Be Used to Create

question 243

Multiple Choice

Although almost any type of appeal can be used to create an advertisement, it is the key responsibility of the marketer to make sure, to whatever degree possible, that the appeal is the right choice for the:

• A) advertising agency and creative that will be working on the ad.
• B) product, media planner, and media buyer.
• C) brand and the target audience.
• D) account executive and creative.

---

Definitions:

Conceptual Skills

Ability to see the organization as a unified whole and to understand how each part interacts with others.

Long-range Plans

are strategic plans that outline an organization's goals, strategies, and actions for a period typically extending beyond five years.

Top-level Managers

Senior executives within an organization who are responsible for making long-term strategic decisions and ensuring the overall success and direction of the company.

Organization's Performance

A measure of how effectively and efficiently an organization achieves its objectives and fulfills its mission, often evaluated through metrics like profitability, productivity, and quality.