Rational Appeals Are Superior to Other Appeals in Developing and Changing

question 269

True/False

Rational appeals are superior to other appeals in developing and changing attitudes and establishing brand beliefs when a consumer has a high level of interest in a product or brand.

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Definitions:

Royalties

A share of the income of a business paid by a franchisee to the franchisor.

Innovation

The act of introducing something new, such as an idea, method, or device, to improve processes, products, or services.

C Corporation

An organizational form for businesses where shareholders, the owners, face taxation independently from the corporation.

Shareholders

Individuals or entities that own shares in a corporation, thus having a claim on part of its assets and earnings.