The Testimonial Execution Is Effective, Especially with Services, Because It

question 171

Multiple Choice

The testimonial execution is effective, especially with services, because it simulates:

• A)a fantasy.
• B)negative likeability.
• C)a word-of-mouth recommendation.
• D)visual Esperanto.

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Definitions:

Desktop Publishing Program

A desktop publishing program is software used to create visual documents for print and digital media.

Adobe InDesign

A software application produced by Adobe Systems, used for designing, preflighting, and publishing documents for print, online, or mobile platforms.

SPSS

A comprehensive and widely used software package for statistical analysis in social science.

Statistical Tools

Software or methodologies used for analyzing, interpreting, and presenting numerical data.