Which Method of Location-Based Advertising Often Couples Third-Party Demographic Data

question 127

Multiple Choice

Which method of location-based advertising often couples third-party demographic data or transactional data with geo-location around a specific retail outlet?

• A)Audience targeting
• B)Geo-aware advertising
• C)Geo-fencing
• D)Geo-targeting by DMA

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Definitions:

Consciously Design Tools

The intentional creation or modification of tools or devices through thoughtful planning and creative thought, often to solve a specific problem.

Homo Habilis

Oldest known species in genus Homo; lived in Africa from approximately 2.5 to 1.6 mya.

Industrial Revolution

A period of major industrialization during the late 18th and early 19th centuries that transformed primarily agrarian, rural societies into industrialized, urban ones.

Human Culture

The complex whole that includes knowledge, belief, art, morals, law, custom, and any other capabilities and habits acquired by humans as members of society.