Presenting Product Facts in a Straightforward Manner Is the ________

question 13

Multiple Choice

Presenting product facts in a straightforward manner is the ________ executional framework.

• A) testimonial
• B) dramatization
• C) slice-of-life
• D) informative

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Definitions:

Recency Effect

The tendency to remember the most recently presented information best.

Serial Position Effect

A memory phenomenon where items at the beginning and end of a list are remembered better than those in the middle.

Primacy Effect

The cognitive bias that results in an individual's tendency to remember and give more weight to the first pieces of information they encounter about a topic.

Sequence Order Effect

The impact that the order of presentation has on the perception and judgment of information or stimuli.