When an Accountant Serves as a Spokesperson in an Advertisement

question 276

Multiple Choice

When an accountant serves as a spokesperson in an advertisement for an accounting service, viewers who are also accountants find the ad to be more credible based on:

• A)attractiveness.
• B)similarity.
• C)likeability.
• D)persuasiveness.

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Definitions:

personal Experience

Direct individual involvement or participation in events or activities, leading to the accumulation of knowledge or skills.

Broader Culture

Refers to the widespread values, norms, and practices of a large society or group, encompassing a variety of subcultures and individual differences.

Entity Mind-Sets

A belief system in which abilities are viewed as fixed and unchangeable, as opposed to being capable of growth and development.

Exchange Students

Students who participate in a swap program between educational institutions across different countries, allowing them to study abroad for a period.