Client Budgets for Advertising Have Exceeded the Increase in the Costs

question 113

True/False

Client budgets for advertising have exceeded the increase in the costs of advertising time and space.

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Definitions:

Interest Rate

The percent of principal charged by the lender for the use of its money.

Prime Rate

The interest rate that commercial banks charge their most creditworthy customers, often used as a benchmark in lending.

Lender

An individual, financial institution, or other entity that provides funds to a borrower under the condition of future repayment with interest.

Bank Credit

The amount of credit available to a company or individual from a banking institution.