All of the Following Are Evaluation Criteria That Should Be

question 187

Multiple Choice

All of the following are evaluation criteria that should be considered in selecting an advertising agency except:

• A) creative reputation and capabilities.
• B) industry regulations.
• C) production capabilities.
• D) media purchasing capabilities.

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Definitions:

Donation

The act of giving something, often money or goods, voluntarily to a cause or individual without expecting anything in return.

Cognitive Dissonance Theory

A psychological theory suggesting that individuals experience discomfort when holding two or more contradictory beliefs, leading them to alter attitudes or behaviors.

Self-perception Theory

A theory suggesting that individuals develop their attitudes and feelings by observing their own behavior and concluding what attitudes must have caused it.

Attitude Changes

Alterations in an individual's outlook, opinions, or feelings towards various aspects of their environment or themselves, often as a result of experiences or new information.