The Cumulative Exposures Achieved in a Given Time Period Is

question 81

Multiple Choice

The cumulative exposures achieved in a given time period is called:

• A)cost per thousand (CPM).
• B)gross rating points (GRP).
• C)opportunities to see (OTS).
• D)reach and frequency.

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Definitions:

Role Playing

The act of performing the role of a character in a social setting, either as a form of entertainment or as a therapeutic technique.

Social Norm

The accepted behaviors within a society or group, often considered the 'unwritten rules' of conduct in various scenarios.

Attitude

The tendency of psychology to judge an entity with a degree of liking or disliking.

Foot-In-The-Door Phenomenon

A mental strategy that involves persuading someone to consent to a significant request after initially getting them to agree to a smaller one.