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A Campbell's Soup advertisement is designed to support the launch of a new type of soup and to tell consumers about a special sweepstakes that is tied into the launch. The advertising goal of this advertisement is to:
Exorbitant Rate
An excessively high and unreasonable rate, often used in reference to interest rates or prices.
Equilibrium Price
The price at which the quantity of a good or service demanded equals the quantity supplied, meaning there is no excess supply or demand.
Equilibrium Quantity
The amount of products or services available that matches the amount consumers are willing to buy at the equilibrium price in the market.
Equilibrium Point
Point at which quantity demanded equals quantity supplied; where demand and supply curves cross.
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