Examlex
In terms of reach and frequency, the time period usually used for measurement purposes is one week.
Grand Mean
The mean of means, calculated by taking the average of several group means, used in statistical analysis to summarize overall data.
Significance Level
See alpha level.
Type I Error
A statistical error occurring when a true null hypothesis is incorrectly rejected.
Type II Error
A statistical mistake occurring when a test fails to reject a false null hypothesis, incorrectly indicating no effect or difference when one actually exists.
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