Effective Frequency Refers to The

question 173

Multiple Choice

Effective frequency refers to the:

• A)number of times a target audience must be exposed to an ad for it to be effective.
• B)percentage of the audience that must be exposed to an ad to achieve an objective.
• C)percentage of the audience that has seen the ad a minimum of three times.
• D)degree of selective attention given by the target audience relative to the objective.

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Definitions:

Miles Apart

A measurement of distance in miles between two locations.

Miles Per Hour

A measure of speed indicating the number of miles traveled in one hour.

Elapsed

Elapsed refers to the amount of time that has passed since the beginning of an event or process.

Following Series

A sequence of numbers or items arranged according to a specific rule or pattern, with each element derived based on the preceding ones.