The Number of Times a Target Audience Must Be Exposed

question 15

Multiple Choice

The number of times a target audience must be exposed to a message to achieve a particular objective is called:

• A)gross rating points.
• B)effective reach.
• C)effective frequency.
• D)opportunities to see.

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Definitions:

Inner Circle

A clique of trusted family members, tribal members, or friends (depending on the culture) who are at the center of power or influence.

Ethical Standards

Principles that govern the behavior of individuals and organizations, determining what is right and wrong.

Community Enforcer

An individual or group that ensures adherence to community norms and rules.

Written Law

Laws that are formally enacted and codified in legislation, as opposed to unwritten or customary laws.