Television Offers All of the Following Advantages Except

question 101

Multiple Choice

Television offers all of the following advantages except:

• A) high reach.
• B) high frequency potential.
• C) low cost per contact.
• D) narrowly defined target markets.

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Definitions:

Incidental Beneficiary

A third party who benefits from a contract between two other parties, despite not being a party to that contract and having no rights to enforce the terms of the contract.

Intended Beneficiary

A person or entity that is not a party to a contract but stands to benefit from the contract's performance.

Obligor

A contractual party who agrees to do something for the other party.

Donee Beneficiary

A donee beneficiary is a third party who benefits from a contract made between two other parties, where the intent is to gift the benefits of the contract to this third party.