To Be Successful, an Email Marketing Program Does Not Need

question 171

True/False

To be successful, an email marketing program does not need to be integrated with other channels, because it is a stand-alone process.

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Definitions:

Negative Attitude

A general disposition of disfavor or opposition towards a specific object, concept, or person.

Discrimination

Unfair or prejudiced treatment of individuals based on characteristics such as race, gender, age, or sexual orientation.

Stereotype

A simplified and fixed image or idea of a particular type of person or thing, commonly held in a manner that dismisses individual differences.

Prejudice

A preconceived opinion or bias against a person, group, or topic that is not based on reason or actual experience.