A Nielsen Rating of 15

question 216

Multiple Choice

A Nielsen rating of 15.3 for a CSI television show means:

• A)15.3 percent of viewers of CSI watched the ads during the show.
• B)of the televisions that were turned on in the U.S., 15.3 percent were tuned to the CSI show.
• C)15.3 percent of all televisions in the U.S. were tuned to the CSI show.
• D)of those watching the CSI show, 15.3 percent matched the advertisers target market.

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Definitions:

Service Company

A business that earns revenue by providing intangible products or services, as opposed to selling physical goods.

Indirect Labor

The labor costs of janitors, supervisors, materials handlers, and other factory workers that cannot be conveniently traced to particular products.

Direct Labor-Hours

The total time workers spend directly manufacturing a product.

Spending Variance

The difference between the actual spending and the budgeted or planned spending in a given period.