During a Recent Blizzard, Starbuck's Sent Messages on Facebook and Twitter

question 172

Multiple Choice

During a recent blizzard, Starbuck's sent messages on Facebook and Twitter that focused on a warm cup of coffee. This is an example of the social media strategy of:

• A)content seeding.
• B)viral marketing.
• C)consumer-generated reviews.
• D)real-time marketing.

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Definitions:

Primary Demand

The demand for a product category as a whole, rather than for a specific brand within that category.

"Get Cracking"

An idiomatic expression encouraging someone to start or speed up their work.

Egg Farmers

Individuals or enterprises engaged in the business of producing and selling eggs for consumption.

Product Class

A category of goods or services that share similar characteristics, uses, or are targeted towards similar markets.