In Terms of Online Metrics, Dwell Rate Measures The

question 20

Multiple Choice

In terms of online metrics, dwell rate measures the:

• A) proportion of ad impressions that result in users clicking an advertisement.
• B) proportion of ad impressions that result in users mousing over the ad.
• C) proportion of ad impressions that result in users either clicking on an advertisement or mousing over the ad.
• D) amount of time individuals spend with an advertisement.

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Definitions:

Notional Profits

Hypothetical profits calculated based on assumptions or projections, not actual cash received.

NCI Ownership Interest

Non-Controlling Interest ownership interest, representing shareholders' equity in subsidiaries not wholly owned by the parent company.

Parent Ownership Interest

The portion of equity interest in a subsidiary that is directly or indirectly owned by the parent company.

Cross-shareholdings

A situation where companies hold shares in other companies as part of their investment portfolio.