Buzz Marketing Can Be Compared to a Virus

question 103

Multiple Choice

Buzz marketing can be compared to a virus. During the inoculation stage:

• A)only a few companies have been successful.
• B)companies must rely on customers generating positive word-of-mouth communications.
• C)companies who use buzz marketing tend to be highly successful.
• D)companies must support the buzz marketing effort with a high volume of advertising.

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Definitions:

Acquisition

The process of learning or obtaining new information, skills, or responses.

Unconditioned

In behavioral psychology, refers to stimuli or responses that are natural and do not require learning to manifest.

Conditioned

The process by which an individual's behavioral response is learned or modified through experience or training.

Learned

Acquired knowledge or skills through experience, study, or being taught.