The Primary Objective of Action Codes, Such as QR Codes

question 95

True/False

The primary objective of action codes, such as QR codes, is to engage consumers in some way with the brand.

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Definitions:

Vicariously

Experiencing something through another person's actions by imagining what it would be like to be in their situation.

Reinforcement

In psychology, a concept in operant conditioning where a behavior is strengthened or increased by following it with a positive stimulus or the removal of a negative one.

Social Learning

The theory that people learn new behaviors, attitudes, and values from observing others.

Attentional Processes

Mechanisms by which individuals selectively concentrate on certain information while ignoring other stimuli, important for cognitive functioning.