Using Real-Time Location Data to Deliver Advertising Messages Based on a Person's

question 18

Multiple Choice

Using real-time location data to deliver advertising messages based on a person's proximity to a retailer's location is:

• A)audience targeting.
• B)geo-aware advertising.
• C)geo-fencing.
• D)geo-targeting by DMA.

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Definitions:

β-D-Glucopyranose

A chemical structure of glucose in its cyclic form, where the glucose molecule forms a six-membered ring, with the hydroxyl group on the first carbon in the beta configuration.

α-D-Ribofuranose

A sugar derivative where the pentose sugar ribose is in its furanose form (a five-membered oxygen-containing ring) and has a specific orientation (alpha) of the hydroxyl group attached to the anomeric carbon.

Epimers

Stereoisomers that differ in configuration at only one stereogenic center among several.

D-Arabinose

A naturally occurring pentose sugar, which is a component of many polysaccharides and glycoproteins.