Adam Patronizes Subway Almost Weekly and Often Makes Comments on Twitter

question 35

Multiple Choice

Adam patronizes Subway almost weekly and often makes comments on Twitter about his visits. Adam's patronage of Subway illustrates the brand advocate characteristic of:

• A) behavioral commitment.
• B) member of multiple social networking sites.
• C) quality communication skills.
• D) emotional connection to the brand.

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Definitions:

Pluralism

A theory or system that recognizes the existence of diverse and independent social groups within a society, advocating for their right to coexist and influence public policy.

Elite Theory

A theory suggesting that society is divided between a small ruling elite and the masses, with the elite holding the power and influencing major decisions.

Latino/Hispanic Population

A demographic group in the United States consisting of individuals of Latin American or Spanish origin, encompassing a diverse range of backgrounds and cultures.

Mexican-American War

A conflict between the United States and Mexico from 1846 to 1848, resulting in the U.S. acquisition of territories in the southwest.