If the Content or Comments Made in Social Media About

question 114

True/False

If the content or comments made in social media about a brand match the search terms used by consumers, the quality of those interactions examined by search engine algorithms is increased.

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Definitions:

Anti-globalization

A movement or sentiment against the process of international integration arising from the interchange of world views, products, ideas, and other aspects of culture.

Glocalization

The process of reflecting and adapting global practices to fit local needs, customs, and environments, blending global and local perspectives.

Modernization Theory

A theory suggesting that societies progress through similar stages of development towards becoming modern societies, characterized by industrialization, urbanization, and increased living standards.

Dependency Theory

A sociological theory proposing that resources flow from a "periphery" of poor and underdeveloped states to a "core" of wealthy states, enriching the latter at the expense of the former.