The Best, Most Effective Point-Of-Purchase Displays Utilize All of the Following

question 9

Multiple Choice

The best, most effective point-of-purchase displays utilize all of the following techniques except:

• A) integrating the brand's image into the display.
• B) integrating the display with current advertising and promotions.
• C) offering some type of price discount or promotional incentive.
• D) making the display dramatic to get attention.

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Definitions:

Persuading

The act of convincing someone to do or believe something through reasoning or argument.

Informing

The act of providing or exchanging information.

Promotional Strategy

A marketing plan designed to inform, persuade, or remind target audiences about a business or product, aiming to increase sales or brand awareness.

Influencing Purchase Decisions

The act of swaying or affecting consumers' choices towards buying certain products or services.