Buzz Marketing Is Attractive to Marketers Because

question 72

Multiple Choice

Buzz marketing is attractive to marketers because:

• A)it reaches consumers where they live and where they like to go.
• B)a recommendation by another person carries a higher level of credibility than does advertising.
• C)it reaches consumers in places that are not expected.
• D)it does not look like advertising.

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Definitions:

Standard Deviation

A statistic that measures the dispersion or variance in a set of values, indicating how spread out the numbers are from the average.

Range

The difference between the highest and lowest values in a set of data, indicating the dataset's dispersion.

Median

The middle value in a set of numbers, which separates the higher half from the lower half of the data set.

Upper Quartile

A statistical measure indicating the value below which 75% of the data in a data set falls, marking the top end of the middle 50% of data.