In Purchasing a Mailing List, a "Hot List" Is Individuals

question 78

True/False

In purchasing a mailing list, a "hot list" is individuals that have responded to a direct mail offer within the last 90 days.

---

Definitions:

Psychological Laboratory

A controlled environment where experiments are conducted to study psychological phenomena.

Wilhelm Wundt

Often considered the father of modern psychology, he established the first psychology laboratory at the University of Leipzig in Germany.

Jean Piaget

A Swiss psychologist known for his pioneering work in child development and his theory of cognitive development.

Debriefing

The process of formally reviewing the details of a completed mission or project, often used in research to explain the purposes and outcomes to participants.